Vaillant refined and updated the boiler to reflect the evolving needs of customers, and they tasked us with looking at how to creatively engage the UK network of installers and industry experts.
We have been so delighted with the results of our client, Vaillant’s launch of its next generation ecoTEC plus boiler.
Vaillant refined and updated the boiler to reflect the evolving needs of customers, and they tasked us with looking at how to creatively engage the UK network of installers and industry experts.
We developed a fully integrated campaign that included teaser activity, extensive social media content, sales materials, VIP installer trips, a highly engaging launch event which took place at the Science Museum in London, and an unveiling to tradespeople at the recent Installer Show at the NEC.
Sales material to be used by Vaillant installers
The whole campaign from brief to delivery was 18 months in the making. Our founder, Kingsley; “Rather than a complete overhaul, the new ecoTEC plus was the result of performance enhancements. Our campaign theme captured the complex nature of the process, while at the same time acknowledging the classic status of the original ecoTEC plus. The positioning, The Original Remastered, drew parallels with the process of digitally enhancing classic pieces of music and cinema for the modern era.”
It’s so important to us that our clients are happy. Here’s Alice Woolley from Vaillant; “Kingel understood exactly what we were trying to achieve. To underline the importance of the new boiler, they brought out our reputation for industry-leading R&D and the expert knowledge of our engineers and used language and imagery that gave the new product the technical gravitas it deserved.”
The refinement on the popular model was the result of installer feedback. One of the installers involved in helping to shape this model was Ian Briggs who – along with 9 other influential installers – was flown out to Vaillant’s R&D facility in Germany so they could see the impressive amount of work that has gone into the refinement; “From everything I have seen here, it just reinforces for me Vaillant’s commitment to having the best products on the market. I like to do good work and if you want to do good work, you need the best products and it’s quite clear that these are the best products. It’s great to see Vaillant taking on board feedback from tradespeople and then improving the model, based on that. Installers like me feel happy to recommend it to their customers because they’ve been listened to.”
Out of Home (OOH) billboard advertising.
For more information about the collateral we created for Vaillant, please check out our case study here.
