This One’s For You
Vaillant is a leader in the UK heating sector. We’ve been working with the brand for a while, helping to deliver their Proudly Supporting Installers proposition to a nationwide network of heating engineers and boiler installers.
The 2020 lockdown wasn’t easy for Vaillant installers. To help them get back to business, Vaillant designed an offer they’d find difficult to ignore. And we promoted it in a way that was very hard to miss.
Deliverables
- Integrated campaign
- Social content
- Print with POS
- Digital and video
- EDM
We built an attention-grabbing CGI that made it clear to installers that the special offer had been designed just for them, and we created simple graphics that bought all of the individual elements of the offer together.
We created a static version of the campaign that was used for trade press advertising, merchant POS and email banners, while animated versions of the graphic ran across Vaillant’s social media channels.
As part of our ongoing relationship with Vaillant, we’ve been involved in creating a range of campaigns and marketing collateral. Feel free to take a look at some of our other Vaillant projects, or check out more of our recent work below.
