Business Clinics Social awareness campaign
As part of their commitment to supporting installers, Vaillant wanted to help their nationwide network of heating engineers and boiler installers through the 2020 lockdown. So they hosted a series of webinars featuring industry experts offering valuable advice on how to deal with the business challenges of the pandemic, and how to successfully get back to work as we came out the other side.
Deliverables
- Social video posts
- UGC management
- Branding
- Social content
- EDM
As well as creating an identity for the webinars, we also promoted them – with emails, digital banners, social posts and short online videos.
We worked with each individual speaker to understand the content of their talk, and then we summarised it in ways that would grab installers’ interest. The result? The webinars were so oversubscribed Vaillant decided to also make them available for download after the event.
As part of our ongoing relationship with Vaillant, we’ve been involved in creating a range of campaigns and marketing collateral. Feel free to take a look at some of our other Vaillant projects, or check out more of our recent work below.
