Rural Crime campaign
NFU Mutual is the UK’s largest farming insurer. Recently they asked us to suggest a fresh new approach for their annual Rural Crime Report – an in-depth review into the impact of crime in the countryside.
Deliverables
- Integrated campaign
- Report creation
- Digital and video
- Social assets
Rather than simply repeating the dry crime statistics, we used online video to tell the human stories behind the numbers, and put faces to NFU Mutual’s vast expertise. We distilled the extensive information into bite-size animations so it could be pushed out on social media, and also produced a digital version of the report so the information could be accessed quickly.
Every year since we’ve developed the report further, introducing an integrated approach and more digital elements to present the information in a range of interesting ways that allowed stakeholders – such as rural business owners, reporters and even the police – to dig into it easily.
Over the years we’ve supported NFU Mutual on a number of key campaigns. See some of our other NFU Mutual work, or check out more of our recent projects below.
