Motorpoint is a leading used car retailer with a network of stores throughout the UK. Selling nearly new cars, with low mileage at a guaranteed unbeatable price, they asked us to bring their brand to life in a campaign that conveyed both their proposition and customer experience.
Deliverables
- Price Promise campaign
- Stores campaign
- Trust campaign
- Nearly New campaign
- Brand Photography
Brand campaign
Our challenge was to focus on their main selling point, their price promise, without neglecting other important supporting messages, and at the same time strike a visual balance between the feeling of buying a new car and highlighting the vehicles themselves.
Brand photography
The brand campaign was deployed across digital and social, as well as print and OOH, with phase 2 consisting of an extensive photoshoot to capture original photography to appeal to all target audiences for future advertising.
